• Activate a dormant fan base early, enabling a two-way conversation with fans
during an eight month campaign, allowing them to evangelize.
• Build upon initial fan acquisition with increasingly in-depth and immersive content and tactics, giving fans a reason to stay involved and share.
• Created a “pre-tease” shareable widget that allowed fans to embed the countdown into their news feeds -- and immediately switched over upon announce.
• “Unite to Unlock” acquisition campaign drove 1,776,000 ‘actions’ in three-and-ahalf days, creating a mini-movement.
• “Inside Assassin’s Creed III” gave fans a glimpse behind the scenes and into detail on the context, deepening the conversation, broadening the fan base, and strengthening partnerships.
• Ongoing banner and display media support on premium lifestyle channels across desktop and mobile leading up to the largest banner campaign in Ubisoft’s history.
• The campaign culminated with a uniquely entertaining “Interactive Trailer” that allowed fans to ‘sample’ the experience of the game within the context of a marketing asset.
• Over 200,000 views of announcement trailer within minutes of release.
• Thousands of new Facebook fans
• 4.1MM Views and release of series as “content” on partner channels.
• Under 4% bounce rate and over 7 minute asset engagement average.
CASE STUDY: ASSASSIN’S CREED III
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